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WHISKY PARTS CO.

Masterfully developed and launched a new consumer-facing and uniquely positioned brand. Conducted an aggressive 7-month concept to launch process drawing on experiences in brand development, international sourcing, logistics, compliance, retail sales, and product management. Introduced first-of-its-kind thru-axle technology for road, gravel, and cyclocross bicycles leading to global adoption within 2 years.

 

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