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JASON GRANTZ
MARKETER | STORYTELLER | EDUCATOR
WORK
WHISKY PARTS CO.
Masterfully developed and launched a new consumer-facing and uniquely positioned brand. Conducted an aggressive 7-month concept to launch process drawing on experiences in brand development, international sourcing, logistics, compliance, retail sales, and product management. Introduced first-of-its-kind thru-axle technology for road, gravel, and cyclocross bicycles leading to global adoption within 2 years.
 Brand Imprint(2011) |  Website(2012) |  Brand Manifesto(2012) |
|---|---|---|
 Fork Packaging(2011) |  Wheel Graphics(2012) |  Distributor Trade Event(2012) |
 Handlebar Graphics(2011) |  Interbike Trade Show(2011) |  Brand Photography(2012) |
 T-Shirt Concepts(2012) |
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